Social media marketing for car dealerships, auto brands and shops

Social media marketing for car dealerships: walkarounds and offers

The best-performing dealership content is usually simple: a salesperson walking around a vehicle, opening the doors and pointing out the features buyers ask about. Staff can record on the lot and upload straight from a phone by scanning a QR code, then schedule the clip as an Instagram Reel, a Facebook Reel and a TikTok in one go. For TikTok, post directly or send to drafts to add sounds and effects in the TikTok app.

The Content Studio covers the rest: offer graphics and new-arrival announcements generated with the AI model of your choice (OpenAI, Google Gemini, Qwen or OpenRouter), with your brand colors, fonts and an optional logo stamp applied automatically. A HeyGen talking-avatar video from a script can explain financing steps or service specials, and storyboard videos up to three minutes suit a model launch or a dealership story. Nothing is spent until you approve the storyboard.

• Inventory walkaround videos and new-arrival posts
• Monthly offers, service specials and seasonal events
• Before and after reels for detailing and repair shops
• Staff introductions and customer delivery moments (with permission)

Dealership DM automation for price and test-drive questions

Every vehicle post brings the same comments: Price? Still available? Can I test drive it? The inbox brings Instagram DMs and Facebook Messenger together with comment management, and keyword automations respond instantly. For example, your team sets up a rule so a comment of “PRICE” on a walkaround sends a private DM with the vehicle’s listing link, and a DM containing “TEST DRIVE” returns your booking link. A welcome message can greet first-time messengers with your hours and location.

Automations are rules your team writes, not AI, so they never quote a price, trade-in value or finance terms you did not write. When a buyer needs a salesperson, a human handoff pauses automations for that person for 24 hours. A rate cap keeps your accounts safe when a post draws a rush of comments.

Automotive lead pipeline: enquiry, test drive, offer, sold

Every DM sender and keyword commenter can be captured as a lead automatically, or added from Messages or Comments in one click. Set your own stages, for example Enquiry, Test drive booked, Offer and Sold, with separate tracks for trade-in appraisals or service bookings if you want them. Tasks, notes and activity history keep each salesperson’s follow-up visible, and CSV import brings in leads from past events.

Your inventory and dealer management systems stay separate. The system does not sync inventory; your team posts the vehicles it wants to promote and links to your existing listings. The optional “Ask AI” feature reads comments across a date range and summarizes likely buyers and common questions.

Analytics for dealerships, detailing and repair shops

See Instagram, Facebook and TikTok in one view: views, reach, followers, engagement, top posts, a best time to post heatmap and which formats perform. Instagram audience data shows top cities, so you can check that content is reaching buyers within driving distance. Team roles let a content creator draft posts, a content manager approve them and a community manager handle the inbox across one or several rooftops.