Restaurants & Cafés

Social media marketing for restaurants and cafés, run from your own system

ZiaRush deploys an AI intelligence system inside your restaurant or café, under your brand. Your team plans dishes, specials and events, schedules them across Instagram, Facebook and TikTok, and lets keyword automations handle the questions guests ask every day.

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Content for every service

Draft dish shots, weekly specials and short Reels with AI, styled with your brand colors and logo.

Comment “MENU”, get the menu

Keyword rules send your menu or booking link by private DM the moment someone asks.

Know what fills tables

See which posts, formats and posting times reach local diners, all in one view.

Instagram marketing for restaurants and cafés that keeps up with the menu

Restaurants change constantly: a new seasonal dish, a weekend brunch, a chef’s special that sells out by Thursday. The Content Studio lets your team generate images from the AI model of your choice (OpenAI, Google Gemini, Qwen or OpenRouter), compare up to four models side by side and refine a shot by chatting with it. Your brand brief, including colors, fonts and an optional logo stamp, is applied automatically, so a latte art post and a happy hour graphic still look like the same café.

For video, the system can build storyboard videos up to three minutes long, quick AI clips, or a HeyGen talking-avatar video from a script, such as an owner introducing the new tasting menu. Nothing is spent on a storyboard video until you approve it.

  • Behind-the-scenes prep Reels and plating close-ups
  • Weekly specials, happy hour and brunch announcements
  • Event nights, live music and holiday menus
  • Staff and chef introductions as talking-avatar videos

Restaurant DM automation for menus, reservations and opening hours

Most restaurant DMs ask the same few things: Are you open today? Do you take reservations? Can I see the menu? The inbox brings Instagram DMs and Facebook Messenger into one place, and rule-based keyword automations reply instantly. Someone comments “MENU” on your Reel and the system sends a private DM with your menu link, plus an optional public reply so others know to ask too. A DM containing “BOOK” can return your reservation link, and a welcome message greets first-time messengers with your hours and address.

These automations are rules your team writes, not AI improvising answers about allergens or availability. When a guest needs a person, such as a large group booking or a complaint, a human handoff pauses automations for that person for 24 hours. A rate cap keeps your accounts safe when a post takes off.

Scheduling across Instagram, Facebook and TikTok

Your team schedules Reels, Stories and photo posts on Instagram, Reels, videos and photos on Facebook Pages, and posts to TikTok directly or as drafts to finish in the TikTok app. The calendar shows the whole week at a glance, the caption box shows exactly what will be posted, and your call to action and hashtags are added automatically, so the booking link is never forgotten on a busy Friday.

Turn guests who ask into contacts you can follow up

Every DM sender and keyword commenter can be captured as a lead automatically. That matters for private dining, catering and event enquiries, which are worth far more than a single cover. Move them through your own pipeline stages, such as New enquiry, Menu sent, Quote sent and Booked, with tasks and notes for whoever handles events.

Analytics brings Instagram, Facebook and TikTok together: reach, views, engagement, top posts, a best time to post heatmap and which formats perform. Instagram audience data shows your top cities, so you can see whether you are reaching people who can actually walk in.

Frequently asked questions

What should a restaurant post on Instagram?

A steady mix of dish close-ups, short behind-the-scenes Reels, specials and events, and the people who make the food. The system’s recommendations learn from your own posting history to suggest which formats and posting times work best for your audience.

Can it reply to restaurant DMs automatically?

Yes, on Instagram and Facebook. Your team writes keyword rules, for example “MENU” or “BOOK”, and the system sends the matching private reply. It can also send a welcome message to first-time DMs. Automations are rules you control, not AI writing its own answers.

Does it take reservations?

No. It sends guests to the reservation system you already use by replying with your booking link, and it can capture larger enquiries, such as private dining, as leads in the CRM.

Do I need to switch platforms or create new social accounts?

No. The system connects to your existing Instagram, Facebook, TikTok and LinkedIn accounts and runs on your own domain under your brand.

Can we manage several locations?

Yes. Posting is per account, so each location’s Instagram or Facebook Page can have its own schedule, and team roles control who can draft, approve or reply.

See it running on your accounts

Book a call and we’ll show you the live system with examples from your niche, and a clear plan to deploy it under your brand.

Request a demo