Your look, every time
Your colors, fonts and logo are applied to every AI image, so the feed stays consistent.
Beauty & Skincare
Social media for salons, beauty brands and skincare businesses
ZiaRush deploys an AI intelligence system into your salon or beauty brand, under your own name. Your team creates polished content, schedules it everywhere your clients scroll, and lets keyword automations answer the booking and product questions that fill your comments.
Request a demoComments that convert
Comment keywords like “BOOK” or “SHADE” trigger a private DM with the right link.
Clients, not just likes
Capture commenters and DM senders as leads and follow them through to booking.
Beauty and skincare content that looks like your brand
Beauty is a visual category, and inconsistency shows. The Content Studio applies your brand brief automatically, including business profile, brand colors, fonts and an optional logo stamp. Generate product flat lays, seasonal campaign visuals and service menus with your choice of AI model, compare up to four models side by side, then refine by chatting: “warmer light”, “add a marble surface”, “more space for text”.
For real results content, stylists and therapists upload their own before and after photos and clips from their phones by scanning a QR code, straight into the Media Library. Treat AI imagery as styling and campaign material, and keep before and after posts to genuine client work shared with consent.
- Before and after transformations from real appointments
- Product routines and ingredient explainers
- New service and price list announcements
- Stylist and therapist introductions as talking-avatar videos
Booking enquiries and product questions in comments
A great transformation Reel brings dozens of comments asking the same things: How much? Which shade? Do you have availability Saturday? Rule-based keyword automations handle the repeats. Someone comments “BOOK” and receives your booking link by private DM, with an optional public reply so others see the next step. A skincare brand can set “ROUTINE” to send a link to a product bundle, or “SHADE” to send a shade guide.
The inbox brings Instagram DMs and Facebook Messenger together with comment management, so your front desk works one queue. A welcome message greets first-time DMs, and a human handoff pauses automations for 24 hours when a client needs a personal reply, such as a reaction concern or a bridal booking.
Scheduling Reels, Stories and posts across every channel
Schedule Instagram Reels, Stories and photo posts, Facebook Reels and photos, TikTok posts or TikTok drafts, and LinkedIn posts for brands that also sell to stockists. The caption box shows exactly what will be posted, with your call to action and hashtags added automatically.
From follower to client: leads and analytics
Keyword commenters and DM senders can be captured as leads automatically. Build stages that match how you sell, for example New enquiry, Consultation, Booked and Rebooked for a salon, or Interested, Link sent and Purchased for a product brand. Tasks and notes keep follow-ups from slipping, and you can erase a person’s data on request.
Analytics shows which posts, formats and posting times drive engagement across Instagram, Facebook and TikTok, plus Instagram audience top cities. Optional “Ask AI” summarizes the questions in a post’s comments, a quick way to spot which product or service people want to know more about.
Frequently asked questions
What should a salon post on Instagram?
Real before and after transformations, short process videos, service and price updates, team introductions and seasonal offers. Analytics and recommendations in the system show which of these your own audience engages with most.
Can it reply to “price?” comments automatically?
Yes. On Instagram and Facebook you can create a rule for a comment keyword, and the system sends a private DM reply with your answer or link, plus an optional public comment reply.
Will AI images replace real before and after photos?
They should not. Use AI images for campaigns, product styling and graphics, and use photos and videos from real client work, shared with consent, for results content.
Do I need to change my booking system?
No. The system sends people to the booking system you already use and tracks the social side of the enquiry in its CRM.
Is it under my brand or ZiaRush’s?
Yours. The system runs on your own domain, with your logo and colors, in your own cloud environment. ZiaRush builds, deploys and maintains it, and your team runs it day to day.
See it running on your accounts
Book a call and we’ll show you the live system with examples from your niche, and a clear plan to deploy it under your brand.