Clips on a launch cadence
Schedule trailers, highlights and patch-note posts across Instagram, Facebook, TikTok and LinkedIn.
Gaming & Esports
Social media marketing for game studios, esports teams and streamers
In gaming, the community lives on social media: it is where players find your game, follow your roster and decide whether to join the Discord. ZiaRush deploys an AI intelligence system into your studio, team or channel, under your brand, so your team can keep up with the feed, answer the community and track the partnerships that follow.
Request a demoComment “BETA”, get the link
Keyword rules your team sets up send beta sign-up or Discord invite links by private DM.
Sponsors in a pipeline
Partnership and sponsor enquiries from DMs land in a CRM with your own stages.
Social media marketing for game studios: trailers, clips and launch posts
A game launch or season drop needs a steady stream of content: teaser images, trailer cuts, gameplay clips, patch notes, dev updates and countdowns. Your team can upload captured footage straight from a phone by scanning a QR code, keep everything in the Media Library, and generate key art variations with the AI model of your choice (OpenAI, Google Gemini, Qwen or OpenRouter), comparing up to four side by side. Your brand brief, including colors, fonts and an optional logo stamp, is applied automatically.
For original video, the system can build storyboard videos up to three minutes, with a character sheet, scenes and voices, which suits lore teasers and world-building shorts. Nothing is spent until you approve the storyboard. A HeyGen talking-avatar video from a script can deliver a quick dev update when the team is heads down.
- Trailer cuts, gameplay clips and boss-fight highlights
- Patch-note, season launch and server maintenance posts
- Dev diaries and behind-the-scenes studio content
- Community spotlights and fan art features (with permission)
Esports team and streamer content on TikTok, Instagram and more
Esports teams and streamers live on clips: a clutch round, a reaction, a roster reveal. Your team can schedule Instagram Reels, Stories and photo posts, Facebook Reels and videos, and LinkedIn posts for sponsor-facing updates. For TikTok, post directly or send the clip to TikTok drafts so a creator can finish it in the TikTok app with a trending sound and effects. The calendar shows match days, stream schedules and drops in one place, and your call to action and hashtags are added automatically.
The system can also find trending content in your niche and repost-worthy clips, which helps when you are planning around a meta shift or a big tournament weekend.
Gaming community DMs: beta keys, Discord links and FAQs
Gaming comments move fast and repeat a lot: How do I join the beta? Where is the Discord? When does the season start? The inbox brings Instagram DMs and Facebook Messenger together with comment management, and rule-based keyword automations do the repetitive work. For example, your team sets up a rule so anyone who comments “BETA” on an announcement gets a private DM with the sign-up link, and a DM containing “DISCORD” returns your server invite. A welcome message can greet first-time DMs with your key links.
Automations are rules your team writes, not AI, so they never promise keys or release dates you have not confirmed. Bug reports, account problems and anything sensitive can go to a person through a human handoff that pauses automations for 24 hours, and a rate cap keeps your accounts safe when a trailer goes viral.
Sponsor and partnership leads, plus analytics that show what grows the community
Brands, publishers and other creators reach out by DM. Each sender can be captured as a lead and moved through your own stages, for example Enquiry, Media kit sent, Negotiating and Signed, with tasks and notes for whoever manages partnerships.
Analytics combines Instagram, Facebook and TikTok: views, reach, followers, engagement, top posts, weekly trends and which formats perform, so you can see whether highlight clips, dev updates or memes actually grow the community. Instagram audience data shows top countries and cities, useful when planning regional servers or localized posts.
Frequently asked questions
What should a game studio post on social media before launch?
Teasers and key art, trailer cuts, short gameplay clips, dev diaries and a clear call to action such as wishlisting or joining the beta. Analytics then shows which formats your audience responds to so you can do more of what works.
Can it send Discord or beta links automatically?
Yes, on Instagram and Facebook. Your team creates keyword rules, for example “DISCORD” or “BETA”, and writes the reply. The system sends it as a private DM when someone comments or messages that keyword.
Can we add trending sounds to TikTok posts?
Yes. Send the video to TikTok drafts and finish it in the TikTok app with sounds and effects, or post directly if it is ready as is.
Does it handle TikTok or Discord messages?
No. Inbox and automations cover Instagram DMs, Facebook Messenger and comments on those platforms. TikTok and LinkedIn messaging are not supported, and Discord is not connected.
Does it work for individual streamers?
Yes. A solo streamer can use the same content, scheduling, inbox and lead features, and add roles such as a community manager as the channel grows.
See it running on your accounts
Book a call and we’ll show you the live system with examples from your niche, and a clear plan to deploy it under your brand.