Social media marketing for real estate agents and brokerages

Real estate listing videos and posts your agents can publish

Every listing needs a launch: a walkthrough Reel, a photo carousel, a Just Listed graphic, then Open House and Just Sold follow-ups. The Content Studio drafts branded graphics with your brokerage colors and logo applied automatically. For video, agents can upload walkthrough footage from their phone by scanning a QR code, build storyboard videos up to three minutes with voiceover from ElevenLabs voices, or record a script once as a HeyGen talking-avatar video for a weekly market update. Storyboard spending only happens after you approve the storyboard.

Publishing covers Instagram, Facebook Pages, TikTok and LinkedIn, so the same listing can reach local buyers on Reels and referral partners on LinkedIn.

• Just Listed, Open House and Just Sold posts
• Property walkthrough Reels and neighborhood guides
• Weekly market updates as talking-avatar videos
• First-time buyer and seller explainers

Comment keywords that respond to buyers instantly

Listing posts attract the same comments: price, square footage, is it still available. On Instagram and Facebook, rule-based keyword automations reply by private DM. A buyer comments “PRICE” and gets the listing details link. “TOUR” returns your showing request form. A DM containing “VALUE” can send sellers your home valuation page. An optional public reply tells everyone else how to get the details.

These are rules your team writes, so agents control exactly what is said about each property. A welcome message greets first-time DMs, a human handoff pauses automations for a person for 24 hours when an agent takes over, and a rate cap keeps your accounts safe when a listing goes viral.

Buyer and seller leads in your own pipeline

Every keyword commenter and DM sender can be captured as a lead automatically, or added from Messages or Comments in one click. Build stages that fit your business, for example New lead, Contacted, Showing booked, Offer and Closed for buyers, and Valuation requested, Listing appointment and Listed for sellers. Tasks, notes and activity history keep agents accountable, and CSV import brings in contacts from open house sign-in sheets.

Roles keep a brokerage organized: owners and admins see everything, content creators draft posts, community managers handle the inbox, and analysts see performance. The activity log records who did what.

Analytics for agents and brokerages

See views, reach, engagement and top posts across Instagram, Facebook and TikTok, with a best time to post heatmap and format comparisons, so you know whether walkthrough Reels or carousels draw more attention in your market. Instagram audience top cities show whether you are reaching people in the neighborhoods you serve.